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In private, he was ambivalent about the phrase because it overshadowed his Talladega win and threatened to scare off corporate sponsors leery of controversy. Īccording to The Independent, on October 19, "The anti-Biden war cry 'Let's Go Brandon' is no longer a conservative media phenomenon, it's infiltrating mainstream popular culture and is now number one and two on iTunes, knocking Adele's new single into third place." Īs the phrase began to increase in use, Brandon Brown found the phrase amusing and tweeted: "To all the other Brandons out there, You're welcome! Let's go us". The slogan has been printed on clothing, a billboard, and a banner flown behind a plane over a pro-Trump rally in Iowa. Neoconservative commentators Ben Shapiro and Tomi Lahren spread the phrase via Twitter. It has also been reported as a protest against perceived liberal bias in mainstream media, based on speculation that the reporter's description of the crowd's chant was intended to conceal anti-Biden sentiment. Early spread and reactionsįootage of the interview went viral, leading to the adoption of the phrase by critics of President Biden as an expression of antipathy toward him.
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If intentional, it may have been a verbal legerdemain. On the live broadcast, while wearing a headset, reporter Stavast stated, "You can hear the chants from the crowd, 'Let's go, Brandon! '" It is unclear whether Stavast misunderstood the chant or whether she intentionally misquoted it as "Let's Go Brandon". Fans were chanting "Fuck Joe Biden", and this became clearly audible to viewers of the broadcast.
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On October 2, 2021, racing driver Brandon Brown was being interviewed by NBC Sports reporter Kelli Stavast at the Talladega Superspeedway in Alabama, following his victory in the NASCAR Xfinity Series Sparks 300 race which was shortened due to darkness. Race car driver Brandon Brown in August 2021